jessica castro


Jessica Castro, Creator of League Of Her Own and Lipstick Diaries NYC. The mother of a beautiful baby girl, was born and raised in Hartford Connecticut. She moved to New York City where she was immediately accepted into the Alvin Ailey American Dance program.

Her career started as a Knicks City Dancer for the New York Knicks. Jessica has toured the world and danced for such artist as Beyoncé, Jennifer Hudson, Janet Jackson, Jennifer Lopez, Ricky Martin, Pharell, The Black Eyed Peas, Rihanna, Mariah Carey, Kelly Rowland, Will Smith and Mary J Blige. She has also been featured on such shows as American Idol, SNL, Oprah Winfrey Show, The View, Ellen, Good Morning America, Americas Got Talent, The Tonight Show with Jay Leno, The Late Show with Jimmy Fallon, and more. Jessica has had the pleasure of performing on two Super Bowl halftime shows with Janet Jacksonand Beyonce, and at The opening ceremony of The World Cup In Africa.

One Of Her lifelong dreams was fulfilled when she joined the cast of “The Wiz Live” on the NBC. Playing several roles including an emerald city citizen, munchkin and everyone’s favorite the poppy. You can also see her in the blockbuster hit “The Greatest Showman” and "Honey”where she was a principle dancer as well as Jessica Alba's dance double. Or "Idlewild" where she played Bobbie the Showgirl. Jessica has been featured in several commercials, industrials and award shows such as the smash hit "Fuerzabruta.”


It's hard to believe that EMMY AWARD NOMINATED creative director / choreographer Tina Landon is still one of Hollywood's best kept secrets. Her sensual and provocative moves have become the landscape for popular music dance choreography for the last 15 years. Some of her signature moves can be seen in artists like Willow Smith, Rihanna, Janet Jackson, Jennifer Lopez, Ricky Martin, Christina Aguilera, Tina Turner, Britney Spears, and Shakira. Tina's love and passion for dance began as early as she can remember. Her mother of Mexican-American heritage made sure her children would fare better by mandating dance lessons in their household. Committed to the growing appreciation, she left her home in Lancaster, California, to pursue her dreams in Hollywood. Auditioning for various dance ensembles around town, she landed a gig as a Laker girl. Tina was well on her way, but what could be considered a big break would be just the beginning when she was booked as principal dancer for Michael Jackson's "Smooth Criminal" music video. Tina's hard work and commitment proved to be beneficial when fellow Laker Girl Paula Abdul cast her for Janet Jackson's "What Have You Done for Me Lately" music video. She later went on to tour with Janet during her Rhythm Nation Tour. Tina also choreographed Janet's music video for "If" and her Velvet Rope Tour. Her work with Janet opened the doors to other high-profile artists. All of Tina's talent, hard work, and determination have resulted in many awards and accolades. She is a five-time MTV Choreography Award Nominee, MTV Award recipient for Michael and Janet Jackson's "Scream" and for Ricky Martin's "Livin La Vida Loca". She has become an Emmy nominee for her outstanding work on the Velvet Rope Tour, which was an HBO special.

jamaica Craft

Jamaica Craft is a world class Choreographer and Creative Director known for shaping the image, style and movements of today’s biggest stars. Hailing from Kansas City, MO, Jamaica developed her talent for dance naturally, without any formal training or instruction. Jamaica booked her first professional job as a dancer for MC Hammer, and has not looked back since..
She went on to work with a variety of artists like TLC, Ne-Yo, Nicki Minaj and John Legend; most notably making her mark on the culture while working with Usher on “Yeah!” and “New Flame”, Ciara on “Promise”,”Goodies” and “Body Party” and with Justin Bieber on “Baby” and “Boyfriend”.
Jamaica is known in the industry as the ‘queen of swag’. She is credited as the sauce behind some of today’s biggest music start, including Justin Bieber, Ciara, and Usher. She continues to influence the industry by creative directing Tinashe’s Joyride Tour, choreographing Season 2 & 3 of FOX’s hit show Empire, VH1’s TLC biopic Dance Moms, Melissa McCarthy’s The Boss, and Ice Cube’s latest movie release Fist Fight. .
Jamaica is also establishing herself as a leading tastemaker in the culture by launching her full-service creative consultancy and artist development firm, JAM Session Entertainment; introducing her apparel line, and managing new girl group sensation, Levi Johnson.

laurieann gibson

One of the most important Pop Culture Influencers in Entertainment today, Director/Choreographer/Artist LAURIEANN GIBSON is a force to be reckoned with. Counting numerous international superstars such as Katy Perry, Lady Gaga, Diddy, Akon, K-pop's Big Bang, and Nicki Minaj among her clients, Gibson brings a unique brand of blending traditional artist development with movement and dance training to their collaborations. Combined with a distinctive creative eye and an artist in her own right, Gibson is one of the most sought-after creative directors and choreographers in the music and film industries today.
Previously serving as Choreographer and Creative Director in the Haus of Gaga, Gibson was responsible for Gaga’s artist development, as well as music videos, television appearances and touring experiences. She was the creative visionary, director and choreographer behind Gaga’s “The Fame Monster World Tour 2010”, receiving a 2011 Creative Emmy nomination for directing the HBO special taped at Madison Square Garden.
Following her illustrious stint with Gaga, Gibson once again turned her creative juices full on with Nicki Minaj, directing and choreographing many of her performances. Minaj is now the number one female hip hop artist and one of the top female pop artists in the world. Alongside her work with Nicki, Gibson found the time to pursue her own artistic and musical endeavors encouraging a broad demographic to follow their own dreams and become dream warriors in a world where hope and love stands for change.

A classically trained dancer, Gibson studied at the prestigious Alvin Ailey Dance Company, seguing from traditional theater dance to hip- hop with breakout artist Mary J. Blige. From her success there, Gibson made the leap from dancer to choreographer for Motown and Bad Boy Records where she worked with such celebrated names as the Notorious B.I.G., Puffy, Faith Evans and Missy. She has also worked with musical greats Michael Jackson, Janet Jackson and Beyoncé.
For film, she choreographed for Alfie, starring Sienna Miller and Jude Law, and for Honey, which was a film loosely based on Gibson’s own life, starring Jessica Alba and Lil’ Romeo. For Beyond the Lights, starring Gugu Mbatha-Raw Gibson not only lent her choreography skills but her artist development training skills to bring the character of “Noni” to life as a believable modern day pop star.
Over the years, Gibson’s experience and expertise in developing artists' performance skills along with her choreography and creative insight has seen her work from inception to star status to choreographing and directing world tours for some of today's biggest pop acts. In addition, Gibson choreographed and directed commercials for such iconic brands as Pepsi and Google and choreographed an interactive video game “The Hip Hop Dance Experience”.
Gibson’s entry into reality TV began in 2005 as the choreographer for MTV’s hit television show Making the Band, where her signature moves were viewed by millions of fans for three seasons. Since then she has appeared as a judge on the MTV series Starmaker, Skating with the Stars for ABC, as choreographer on So You Think You Can Dance and as judge on Global TV’s Canada Sings 2.

Gibson starred in E! Network’s Dance Scene and on BET’s Born To Dance, for which she also served as Executive Producer. She was a celebrity judge on Tru TV’s Fake OFF Season 2, and was featured in the documentary Can’t Stop Won’t Stop: A Bad Boy Story starring Diddy.

Gibson continues her own artistic pursuits to work alongside today’s rising and established stars as a creative director, choreographer, director and in artist development. Gibson has creative directed Nicki Minaj’s sold out Pink Print World Tour (2015) and the Bad Boy 20th Anniversary Reunion Tour (2016), and upcoming Nicki Minaj US tour (2019).
In 2018, Gibson was a consulting producer and choreographer on the FOX TV show “The Four” Season 1 & 2 alongside Diddy, Fergie, DJ Khalid and Meghan Trainor. Gibson also had a docu-series for Lifetime, Beyond The Spotlight that follows her as she builds and shapes her company into one of the most sought-after brands in the world – all while trying to maintain some semblance of a personal life. Artists who have made guest appearances on her show are French Montana, Omarion, Diddy and Bad Boy Family, Fantasia and Tamar Braxton. As well as, Gibson choreographed Spike Lee’s NBC Super Bowl Promo Commercial, starring Jennifer Lopez, Ted Danzig, Marlon Wayans, Heidi Klum and many more.
This year will continue to showcase Gibson’s impressive; as she creates a dance competition show, a dance movie and other dance projects; she’s Creative Director for Puff Daddy, French Montana, Justine Skye, Zhavia, just to name a few; and she will be a creative director for a Vegas show.


Charm La’Donna is an American artist, actor, dancer, choreographer, and creative director who works with the most elite performers in the entertainment industry. With a foundation deeply rooted in her Compton, California upbringing, Charm began her career at just fourteen years of age. At seventeen, Charm went on her first tour with Madonna before beginning her studies at UCLA. As an extraordinary talent she paid for college as the protégé of legendary choreographer Fatima Robinson, who opened doors and gave her responsibilities at a young age that would soon launch her own career. Charm is one of the most influential choreographers of this generation and continues to elevate dance to the incredible art form it is today.
Charm’s choreography has been featured on some of the worlds biggest stages. She started off 2018 by choreographing Kendrick Lamar’s ground breaking performance at the Grammys, while shining brightly beside him as the only female dancer. In addition to Charm being the sole dancer on Kendrick’s DAMN Tour, a few of her other choreography credits include the performance of Jay Rock and Jamie Foxx at the BET Awards, the Weeknd’s performance at the Oscars, 6lack’s innovative Coachella Performance, to name a few. You’ve seen Charm being “All About That Bass” with Meghan Trainor, and choreographing Meghan’s “Let You Be Right” music video, Radio Disney Music Awards performance, and many more. You’ve seen her having a “Piece Of Me” with Britney Spears, “Slowing Down” with Selena Gomez, and even making Pharrell Williams “Happy.” Charm’s talents are in demand around the globe, as she recently returned from Spain where she choreographed an all Spanish tour for international pop star, Rosalia.
Charm’s inherent love of music and the arts, and deep passion for dancing, fashion and acting inspire her to give back to the younger generations by mentoring kids across Los Angeles. Charm is the ultimate performer and consummate professional who has never forgotten where she came from. In her words: “Where much is given, much is required, as a creator, teacher, mentor, and friend. Life is a stage, and I feel it’s my calling to help inspire everyone to be the best they can be.”